UPDATE: 8/2/09 : 4:45 pm EST looks like #moo has peaked at #4 trending topic based on twitter.com web page. Now trending at #6 position. It was good run, fun and great to support dairy farmers.
The power of social media is amazing. In a few short hours what was proposed as an idea for a birthday present has trended to number #4 on twitter trends and still climbing.
The idea came from couple farmers. A group most think not too bright or knowledgeable about technology -- wrong on both counts!
The #moo trend started as a wish from @farmerhaley for his birthday 8/2/09 @raylindairy & @gilmerdairy thought to use it to help support Americas dairy farmers during their economic crisis so they suggested to farmerhaley he get his followers to tweet with the #moo hashtag.
I started watching about noon. Originally FarmerHaley wanted to get #moo to hit top 10 twitter trend at 1:00 EST. I think it finally hit top 10 on twitter at about 1:30 pm but I may be mistaken. (Please correct in the comments).
The #moo hashtag trend is prime example of viral marketing. It works for couple reasons.
- There is active group of people interested in food that talk on twitter and follow/converse with FarmerHaley. Its funny but I am part of group that is interested in providing consumers with more food choices. As a group commonly referred to as #profood we have "lively" debates with conventional farmers. Nevertheless we love FarmerHaley and all farmers.
- The idea to show support for dairy farmers in their time of crisis made the idea attractive to people interested in food.
- To see the word #moo trend on twitter brought attention and participation from people that had no idea why they were #mooing.
Last week I saw #chrispirillo trend his name on his birthday as present. I thought it was cool idea and #moo may owe him thanks for idea (not sure) but #moo is better.
Congrats to Farmerhaley and Ray and Gilmer Dairy on job well done.
And special hello and Happy Birthday to FarmerHaley.
Please add your thoughts, comments and happy birthday wishes to FarmerHaley as well as thoughts of encouragement to all dairy farmers in comments below.
#Moo is holding steady trending at #4 spot. Lets see if we can get it to #2
It looks like #moo has peaked at #4 trending spot on Twitter at about 4:45 pm EST 8/2/09 Farmer Mike Haley's birthday.
Here are some random tweets that show the power of #moo
Well that's it folks. That was #moo