Innovating with Meaning: What is the Incentive?

wow, these people get it!  i am coming to the end of long day.  its been a long 6 weeks getting our premium short code set-up and working and now the service has gone into early alpha release.  here i am spending months and months designing and working, pivoting and weaving, targeting a population that lives in a country thousands of miles from my own. 

sure, its been exhilirating.  it always is when you get positive feedback.  it's what keeps you going.  but, there is so much more to do.  it's been a great ride.  now, almost too good.  cause when you are in development, it's clean.  the clutter and chaos, is in its own way simple because you can plan.  you have control over your time and efforts.  

but once you start having testers and users they soon turn into customers and they bring their own demands for time and attention.  it's never the same.  it is never so simple again.  it changes from an idea into a project and before you know it's a product. and  products need company.

on this journey i have been very lucky to met tremendous people that have help lift me up. twitter is the single best invention for international business and development since Lindberg crossed the atlantic.  i have been able to sit in a room within shadow of the blue ridge mountains and by tweets fly my project to the foothills of Mt Kenya.

but twitter has brought me to the intelligentia, the movers, the shakers, great people all and to all i am eternally indebted but those are not the people i have come for.  those are not the customers for which i have spent over a year and thousands of dollars building a new product for.

these are the people i have come to meet.  wow.  thick value.  i can almost taste it.  and i am hungry.

From "Innovating with Meaning: What's the Incentive?

"We need to find ways of encouraging innovators in Africa to create thick value for the BoP consumer even if it means ‘subordinating [their] individual interest and pride’ for a cause bigger than themselves.

Any ideas on how the government and/or the private sector can help do this?"

YES!  i have an idea and it's called Next2.us

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[freelance writing job]

People have a lot of ideas, but it's hard to make them work..