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    As a former dairy farmer I'm spending part of my Sunday participating in this very interesting demonstration of viral marketing for a really serious problem.

    It's interesting that with the time difference, FarmerHaley may be doing other things while some of this went on.

    Hope that helps


    The economics on the farm are incredibly tough, especially for dairy right now. The #moo trending wish was a way to get increased visibility for the dairy farms in the US. Men and women who work hard to produce the milk, ice cream, cheese, yogurt, etc we all enjoy. I'm glad to have been a part of it.

    JP; Thank you for the comment. I agree that we all need to show support for our dairy farmers during this crisis and #moo is one way to do it. Another way would be to have more local milk processors that could turn locally produced milk into value added local products such as cream. cheese, ice cream even chocolate. Until we have a more direct relationship with local dairy its hard to support directly when have middleman to deal with. I would love to be able to buy local raw, unprocessed and lightly processed milk products right from local or regional dairy. Better products for me and more money in farmers pocket(s).

    Dairy Advisor. Thanks for taking the time to comment. I also find the #moo trending interesting. When I first saw FarmerHaley's tweet about it I thought "now way" its going to hit top ten. But, then I read all kinds of different people joining in to not only celebrate Mike's Birthday but to participate in small way to show support to dairy farmers and acknowledge dairy crisis they are in?

    Now, the questions is, now do farmers take this small representation of interest in their plight and leverage it into meaningful change?

    Good question HG. A role for me as an adviser to dairy farmers is to help use the notion of viral marketing as another way for them to leverage real change.



    Dairy Advisor. Are you familiar with #profood hashtag on Twitter. All about applying entrepreneurship to provide better food choices. See Every Kitchen Table at

    Also may be interested in Woody Tasch's Slow Money. They may be good resource

    Your article give me a lot helpful message, no doubt a valuable blog. Best wishes to you.

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